Brazilian sports betting operator Superbet has become the title sponsor of the football club São Paulo FC in a three-year deal. According to the terms of the agreement, the bookmaker will contribute a total of 156 million Brazilian reals ($32.5 million).
Superbet replaces the former bookmaker partner of São Paulo, Sportsbet.io. This sponsorship deal follows another record-setting agreement made by “Corinthians” with a bookmaker in early January, marking a trend of significant partnerships in Brazilian football.
