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William Hill review

Published on February 03, 2019 Last updated on April 09, 2022
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William Hill is a British bookmaker offering sports betting services and casino products to gamblers worldwide. Their betting audience has recently grown as it became possible to embrace the United States, so today William Hill has two major areas: the one is more focused on Soccer, and the other is primarily aimed at American leagues.

This review will consider the best features and touch the drawbacks of the world-famous bookmaker and casino to check if they fairly claim themselves ‘the best British sportsbook’, and will give an unbiased verdict on the overall performance.

Overall info

William Hill is one of the biggest names in the gambling industry: it is one of the oldest and famous sportsbooks worldwide with a large customer pool and a high level of trust towards the brand.

Regions of the bookmaker's work:It is available in most European jurisdictions, the United Kingdom, and the United States under a separate domain name.

The platform involves a sports betting division with around thirty disciplines to choose from, an online casino, a live dealer casino, bingo games, and a poker lounge for real money cash games and tournaments. This William Hill sportsbook review will touch the essential sides of the website in a fair and unbiased manner.

William Hill history

William Hill sportsbook is one of the oldest bookies today: its history started in 1934 when the first sports betting office was opened in London to accept bets in person and by phone. It grew rapidly and soon turned to a chain of bookmaker shops all over Great Britain. In 2009, William Hill went online and became a global sports betting and casino platform available for many world countries. Later, in 2012, it entered the US betting market by purchasing three sportsbook chains in Nevada, and in 2020 it became one of the first bookies to obtain a New Jersey Gambling license when the online betting ban went into a thawing stage in the United States. Currently, it is available for online legal sports betting via the app in Indiana, Iowa, West Virginia, Nevada, New Jersey, and other states. In 2021, the company was acquired by Caesars Entertainment.

William Hill review

Official website of William Hill in the USA

Bookmaker license

William Hill is a multi-licensed bookmaker. It is officially approved and licensed by the UK Gambling Commission to provide its services within the United Kingdom and is also a holder of a Gibraltar Gambling and Malta Gambling Authorities license that allows it to operate worldwide. For the United States operations, William Hill has official permission from the New Jersey Gambling Authority. On their main page, they publish the licenses’ numbers, so you can easily double-check using the official websites of the mentioned gambling commissions.

William Hill Sportsbook Review

William Hill’s European version is mainly focused on British sports, so you will find many offers and different markets for Soccer, Horse and Greyhound Racing, and Tennis. However, there is a pretty saturated line for American leagues, and some niche disciplines are added, too: for instance, you can wager on Aussie Rules, Futsal, and Pool.

Bet line:Overall, there are about thirty lines, including world Politics and TV shows.

It might be a bit difficult to get used to the sports betting section at William Hill: their interface can seem a bit overwhelming and hard to navigate, especially for new bettors. However, once you get used to their layout, you will appreciate the diversity of betting options, especially in terms of British sports.

Pre Match line

The popular top lines of the William Hill sportsbook are horse racing, tennis, and Soccer, which is unsurprising for a British bookmaker. The number of markets for these sports can vary from fifty to a hundred depending on an event, so there is no shortage of betting options. For instance, you can choose from Set Betting, Total Match Games, First Set Scorecast, Total games odd/even, and more when you wager on Tennis events. The other popular sports like American football, Basketball, or Ice Hockey can involve up to a hundred markets, too, but the coverage can lack certain minor leagues and small events. The same thing is true for cybersports.

betting william hill USA

Bet line

Although eSports betting has become more popular than ever before nowadays, William Hill does not usually offer a wide variety of wagering types, so if you are cyber sports betting enthusiast, you will most likely have to make do with typical bets like Match Betting Handicap, Correct Score, or the Map Winner in League of Legends, CS: GO, Overwatch, and Rainbow Six tournaments.

The global and American versions can differ; for instance, you will find only standard Moneyline, Spread, and Totals for all the NFL games, and probably some Super Bowl futures. However, if you open a betting app for New Jersey, it will be focused on American leagues and have a much wider action line for NFL, NBA, NHL, etc.

Cashout:Cash-out is available for the range of pre-match betting events; it is allowed to apply for single and multiple bets.

Live Betting Line Review

After clicking the In-Play button, you will find all current offers for in-play wagering. The coverage depends on a particular event, but most likely, you will discover from about a hundred events for live betting. American sports, Soccer, Tennis, ESports, and some more minor disciplines like Table Tennis or Handball are usually not limited by standard bets, and you can find various props, so the live markets William Hill offers are diverse enough to find a bargain.

Unlike the pre-match section, William Hill’s live wagering offer is organized in a much more straightforward way, which is essential for making quick bets. For better convenience, the bookmaker provides the bettors with graphical statistics, updated instantly during a game. Like many sportsbooks, William Hill enables a cash-out and partial cash-out features for the range of events, which means you can take back your stake or collect your winnings from the accumulator before all outcomes happen. At William Hill, this service is called Cash In or Cash In Value (for partial cashing out).

William Hill live bet

Live line

William Hill also features a live streaming service for all UK horse races, and all members who bet on the relevant event at least £1 or have an active account with funds on it, can get access to a live stream. Besides, there is live streaming of the other sports, including Soccer, Basketball, Hockey, Tennis, and more. The events available at William Hill’s streaming service, called WHTV, are marked with a special sign; to check the games you can watch live at the nearest time, you can check the WHTV schedule tab.

William Hill odds

Speaking about William Hill sports betting odds and their value, we must mention that they are not the most generous sportsbook. With an average margin of about 8%, it becomes non-competitive compared to many other sports betting veterans. However, they compensate for it by adding the Best Odds Guaranteed promotion, which allows you to wager at the top betting odds in comparison to Coral Sports, Bet365, and a number of other large bookmakers.

Besides, experienced bettors can offer their own bets: for this, they must tweet their offer with the hashtag #Yourodds and mention William Hill’s account. If they consider the offered deal fair, a member will be able to bet with the personalized odds. Live bettors can also take advantage of the Flash odds: a special offer of significantly increased odds for a range of markets, which appears for a short period of time and requires to be fast enough to make a bet at the enhanced odds.

William Hill Casino review

William Hill’s online casino products are not fully available in the USA, but if you gambler from any other jurisdiction, you will be pleased to see an online casino with various table games, slots, and card games, and a live dealer casino with a pretty fine choice of classical casino activities. If you click the Vegas tab, you will see all the top popular live and online casino selections. As a reputable company, William Hill cooperates with many top-tier software providers, including Net Entertainment, Evolution Gaming, Pragmatic Play, Novomatic, BluePrint, and others.

When it comes to the American market, William Hill is currently coming through a range of necessary procedures to fully comply with various jurisdictions’ requirements. Together with Evolution Gaming and Netent, they have managed to get approval from Pennsylvania and New Jersey gambling authorities and launched online casinos with live dealer studios in both states. The same is being prepared for Michigan, which also requires that operators had their local studios with live dealers.

William Hill table games

Casino and table games


The slots section is divided into four parts:

  • New Slots: all latest releases; the collection is regularly updated;
  • Top Slots: most popular slot games;
  • In Shops: online versions of the offline William Hill slots;
  • More slots: all the other titles.

The collection is vast, and you can find all slot types: from plain classical fruit machines to the Megaways and progressive jackpot titles like Age of Gods or Mega Moolah. You can conveniently search slots by titles.

The regular casino section certainly has table games and other casino activities besides slots. For instance, you can join a Poker Room which allows a vast selection of cash tables for various poker players levels: from micro to medium stakes. You can also participate in tournaments and collect poker rewards. William Hill poker is a part of a large iPoker Network which guarantees large traffic and busy rooms where you can always find opponents.

If you are not a fan of online poker with real players, you can opt for various poker simulations in William Hill Casino: there are about forty titles of video poker games.

Live Casino

The Live Dealer Casino is powered by Playtech and Evolution Gaming. On the top of the page, you will find the list of the most popular titles, which involve Lightning Roulette, Infinite Blackjack, Grand Baccarat, and an exclusive William Hill Live Roulette. The whole list of games is the following:

  • Roulette (10 options);
  • Live Game Shows (12 options);
  • Blackjack (16 options, with five exclusive William Hill games);
  • Poker (8 options);
  • Baccarat (9 options).

New titles and tables, available exclusively for William Hill members, appear regularly. The casino library is not the biggest one, but there are still products to choose from. For instance, you can opt for the private tables to play against a live dealer being a single person in the room. Such tables are powered by Evolution Gaming and are not rather popular at the moment, but William Hill  became one of the first online casinos who added such an option for their customers.

William Hill Casino

Live Casino

William Hill live casino mobile version works smoothly and provides the users with the same features they can find at the desktop website.

Customer Service

Whatever issue you face with William Hill, online customer support or phone calls are available 24/7. The customer service division features support in multiple languages, including most European, English, and Russian. Live chat and phone support are the fastest methods, but you can also send an email to a dedicated division: there are separate addresses for poker, casino, and online sports betting questions.

Social media support:There are also alternative methods of contacting William Hill’s customer support: you can send them direct messages via Facebook and Twitter during working hours.

According to the gamblers’ reviews, email support is not always the best in terms of processing speed: you may have to wait for more than a day to get a reply from the agents.

However, our experience and the other bettors’ feedback shows that all the replies are professional, written in a friendly manner and the agents do their best to provide the casino and sports bettors with help and solve their issues. If you use a Live Chat or Phone, you will get an instant reply; pending time in the Live Chat can reach ten minutes at its maximum.

Before contacting William Hill, you can also check out the FAQ section which has pretty detailed information on all important questions connected with the account, payments, betting rules, and more.

Overall, the customer support is pretty helpful, and the service level is decent for the world-known company.

Bonuses William Hill

Although William Hill is not the most generous sports betting site in terms of bonuses and promotions, you can still find a range of lucrative offers. Available bonuses can differ in various regions and even states: for instance, William Hill Illinois can refuse to accept promo codes designed for the global version or, on the contrary, give exclusive offers for the American members. Some bonuses are activated automatically, but the others require a special promo code, so mind the terms and conditions of each promotion. You can find the full list of temporary and regular bonuses available for your region on the dedicated website page.

Bonus typeBonus conditions
Scratch of the DayPlay a daily bonus scratch game and win three random prizes.
Acca Freedom BonusThe bonus allows you to insure your accumulator bet and get up to £20 as a refund for your lost acca. Another option is to apply Bet Boost to your accumulator and increase a payout.
Welcome BonusYour first bet of £10 will bring you £20 of a free bet.
Tennis InsuranceThis weekly promotion allows you to have a 10% refund of your live betting on Tennis net losses; maximum amount of the refund is £100. The refund comes as a free bet and is only available for the United Kingdom and Ireland members.
Sports Lounge Infinite BlackjackIf you visit the Sports Lounge Infinite Blackjack, you can claim £5 as a no deposit bonus with 30X wagering requirements.
Horse and Greyhound racing Bet BoostYou are eligible to claim one Bet Boost bonus per day of up to £20 by wagering on any horse and greyhound racing markets. Only straight single and accumulator bets are qualified for this offer.
Welcome bonus for US playersUsing a special William Hill promo code LEGALRF, you receive a risk-free bet for your first deposit.

Deposit and withdrawal

As an international platform, William Hill cooperates with multiple payment systems, but the actual selection available for a particular member depends on the location. If you are a part of the international William Hill sports betting platform, you can choose from the following banking methods for making deposits and withdrawals:

There are several more options William Hill offers exclusively for deposits, for instance, Ukash or Click2Pay.

The American William Hill sportsbook members are limited by eChecks, prepaid cards, and cash in Monmouth Park or Ocean Resort Casino.

William Hill special betting options

No wonder that a large sports betting operator does not limit its bettors by standard Moneylines, Totals, and Spreads. You have several options of how to enhance your payouts or make your betting activity safer and more profitable. Among the peculiar William Hill bets are the following:

  • Best odds guaranteed: you will find the range of events marked as Best Odds Guaranteed. It means that William Hill automatically compares the odds for these events with a number of other bookies and provides its members with the highest ones;
  • Accumulator bets: combine several wagers into one with a bigger payout. An accumulator bet wins if all the stakes are correct;
  • Your odds: suggest your odds via Twitter by tagging William Hill sports account, and get a chance to have your offer approved;
  • William Hill Plus: a Match Center with live statistics and scores.

Mobile apps

William Hill has a native sportsbook app with a convenient modern layout, quick access to your bet slip, and the same bet types you can find at the desktop version. Besides, you can use a mobile version perfectly adjusted to any screen size.

The app gives you instant access to all betting markets and casino products. Basically, it can totally replace the full desktop version, as it allows you to create deposits, set deposit limits, request withdrawals, contact the customer care representatives, and claim all available bonuses. What is more, live streaming is also available via an app.

The William Hill’s apps is also licensed and registered with the UK Gambling Commission for British citizens, and by the Maltese Gambling Authority for the rest of the world.

Mobile app platformSpecifications

ios logo

  • Size: 82.4 MB
  • Version: 11.7.2
  • Languages: English, German, Greek, Japanese, Russian. App is not available in other languages
  • Compatibility: iOS 11+
  • Where can I download: App store

android logo

  • Size: 7.8 MB
  • Version: 2.19.0 _GP
  • Languages: English, German, Greek, Japanese, Russian
  • Compatibility: Android 5.0+
  • Where can I download: Google Play

Our verdict

William Hill offers one of the fullest coverage in terms of allowed countries, and this is obviously a perk — even though the range of services is limited in certain regions. Another reason to join them is their solid reputation of a fair sportsbook operating according to the Responsible Gambling principles and taking much care of the security and transparency.

This platform will not probably be attractive for those who look for lower than average margins or are eager for in-depth coverage of eSports and niche disciplines.

If you prefer having an extensive choice of bonuses or a large welcome sportsbook promo, William Hill might not make you happy, too; however, it is superior in terms of the Best Odds offers for Horse Racing, Golf betting, Soccer, and features a very decent online casino.

Is William Hill legal in the USA?

William Hill offers separate websites and mobile apps for US bettors. The casino services are limited, but you can legally participate in all sports betting activities in the following states: Indiana, Iowa, West Virginia, Nevada, Colorado, New York, and New Jersey. Some of the states restrict sports wagering and allow betting only via mobile apps; the betting rules and requirements are indicated in detail at wwwWilliamhillcom us.
Besides, there are William Hill shops in the states, prohibiting digital betting so you can find an offline location in Florida, Mississippi, New Mexico, and Rhode Island.

Does William Hill payout?

William Hill is a reputable and trusted bookmaker and casino and they have never been involved in any suspicious activities. All winnings are paid out according to the payment schedule, but like many other gambling sites, they pay special attention to high rollers, so winning bettors may have to come through special inspection.

How to place a quick bet at William Hill?

The betting process is very simple: you must register an account, verify it by sending your personal information (ID, passport, driving license, etc), and send your first deposit. Then you must choose an event, a market, and add a preferable outcome to the bet slip. After entering the bet amount in the bet slip, you press the ‘Place Bet’ button.

Does William Hill accept Bitcoin?

At the moment, William Hill only accepts various fiat payment methods. You can not proceed with Bitcoin or other cryptocurrencies to make a deposit or request a withdrawal.

Is mobile betting available at William Hill?

William Hill has a convenient mobile version of its site and a native app for iOS and Android. Mobile experience can totally replace the desktop site, and you can find all markets and opt for every betting option via an app or a mobile browser.

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