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Unibet review

Published on February 04, 2019 Last updated on April 09, 2022
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Ratings Breakdown
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Unibet is one of the oldest gambling platforms in the global sports betting and casino industry. It started as a local British bookmaker, but soon expanded its services for a big part of Europe. After the new gambling rules went into effect in the USA, Unibet became one of the first online bookies to enter this reopened market and offer online and mobile betting for the Americans in the states that went through the legalization process.

In this review, we will provide the readers with detailed information about products available under the Unibet brand and give important facts related to the odds, customer service, extra betting options, and more.

Overall info

Unibet Sportsbook is a global online sports betting website with casino and poker rooms. It operates all over Europe and the United Kingdom and has dedicated divisions for the North American market: Unibet Virginia, Unibet Indiana, Unibet NJ, and Unibet Pennsylvania. It is also available in Australia and New Zealand and features several language versions: English, Russian, Spanish, and French.

Unibet history

Unibet opened its doors as a telebetting company in 1997. Its first office was located in London at the owner’s home, but it started growing up pretty fast to embrace about a hundred countries by the year 2004. Probably, a key to such an instant success was the online sportsbook Unibet opened almost immediately — only a year after Unibet accepted its first bet over the phone. In 2016, the Unibet brand became a part of the Kindred Group and, by 2020, has signed endorsement deals with a range of large sports teams. Among their most significant sponsor contracts are the ones with New Jersey Devils, Philadelphia Eagles, and Paris-Saint Germain.

Unibet review

Unibet official website

Bookmaker license

Unibet works under several jurisdictions; currently, it is a double-licensed sportsbook approved by the Gibraltar Gambling Authority and the UK Gambling Commission. Besides, it holds separate licenses from the respective organizations in the United States.

Unibet Indiana

Unibet Indiana is a part of Unibet opened exclusively for Indiana citizens.

USA License:This sportsbook is approved by the Indiana Gambling Commission and can only provide the gamblers with sports betting services; there is no online casino at Unibet Indiana.

The sports choice is comparatively small: no more than twenty disciplines but it covers all American leagues and will meet the needs of an average US punter. The biggest number of markets are offered for Soccer; then come NBA, NHL, NFL, MBL, and Tennis tournaments. There are no unique leagues or niche sports, or non-sporting events: the whole list is limited by more or less standard betting offers like Aussie Rules, Darts, MMA, Cycling, and more.

Although the choice of sports looks modest, the coverage is impressive: you will find more than six hundred wagers for Soccer games, and from ten to hundred betting options for major American leagues.

Unibet Sportsbook Review

Unibet sportsbook involves thirty-six betting categories with sports and non-sporting events to wager on. They offer the biggest number of bets for such popular disciplines as Soccer, American Football, Basketball, ESports, and Ice Hockey. Still, you can also find markets for rare disciplines like Surfing, Trotting, Netball, or Lacrosse.

The sportsbook layout is comprehensive: you can see all upcoming events on the main page and easily switch between pre-match and in-play betting sections.

Pre Match line

The pre-match line involves a vast number of markets for European soccer leagues, so there is no shortage of various props and extras for the major events.

Markets:For instance, the Euro-2020/Legue of Champions line includes Totals, Moneyline, Handicap, Half Time bets, Asian Line, Double Chance, Red Cards, Total Cards Given, and more.

ESports coverage is also satisfying: you can find about forty betting options for each event happening in CS: GO, Call Of Duty, Dota 2, and other titles.

Betting Unibet

Bet line

Special attention must be given to the Unibet NFL betting line: it is one of the most accurate lines of the whole Unibet sportsbook as the odds NFL line offers are designed using the official NFL sources.

Pre-match betting with Unibet is not limited by single wagers, so you are welcome to create Parlays and combine bets into Accumulators.

There is a Cash Out option for the range of pre-match markets; it is available mainly for soccer and tennis events. The service involves a pretty limited amount of markets, but you can still apply it for various single and multiple bets and get extra rewards if you post a screenshot of your cashed out bet in Twitter with a hashtag #CashOutKing.

Odds Boost is another feature you can find within pre-match markets: they are available in the basic global sportsbook, and Indiana, Pennsylvania, and New Jersey divisions. Odds Boost offers you a number of events chosen daily by Unibet; you can wager on these events with special higher odds than usual until the end of the day.

Live Betting Line Review

The in-play betting with Unibet sportsbook is also worked out elaborately and offers competitive odds: MLB, NFL, College Sports, Soccer, ESports, and more. Among the live betting features, Unibet provides many props to major events like Super Bowl or Euro championship and provides the users with a live streaming function.

Live betting:The in-play section layout is pretty convenient to find all available sports and markets. Besides, bettors have access to graphics showing live statistics, scores, and every single event happening during the match.

The stats are displayed with the help of comprehensive animation, which can replace live streams to some extent; for instance, if you are monitoring a soccer game, you will see who is driving the ball, or who made a pass, etc. The displayed stats might be different depending on the game; there will be less information for insignificant matches, but a Super Bowl final will involve every step happening on a field.

live line Unibet

Live betting

Unibet odds

The odds Unibet sportsbook offers vary depending on an event, but overall there is nothing extraordinary you can find in most cases. However, they keep an average margin of about 5%, which is better than many opponents can offer. Sometimes, it is possible to find margins of 3%-4%, especially if we speak about the United States-focused sports leagues’ significant Soccer matches.

The UK version of Unibet offers the Best Guaranteed Odds promotion for the UK races, which means that the platform automatically compares them with the other large competitive sportsbooks like Bet365, or William Hill, and provides Unibet members with the highest possible values for certain races and markets.

Unibet Casino review

Unibet casino and live casino are not just an addition to an online sportsbook: both sections are full-featured online casino platforms with various games coming from different software providers. Evolution Gaming, Pragmatic Play, Blueprint Gaming, Jade Rabbit Studio are just a few of the developers working with Unibet.

Casino:You will find famous casino games as well as the Unibet exclusive titles in almost all categories, and the library is regularly updated, so there is never a shortage of entertainment.

You can read comprehensive guides on all regular and live casino activities and search games by titles or choose from Unibet recommended picks.


The slot section is divided into several parts as follows:

  • Twenty-nine exclusive slots;
  • Two hundred and two jackpots, for instance, Casino Hold’Em by Evolution, various versions of Mega Moolah, the Wheel of Wishes. Most of the jackports (143 titles) are progressive.
  • Twenty-six Vegas slots, including jackpots;
  • Eighty-eight Megaways slots; among the most famous titles are the Eye of Horus, Buffalo King, and Five Lions.

The RTP rate varies from 95% to 98%; you can find information about Return to Player percentage and check the slot’s volatility by passing a mouse on the slot’s icon in the library. There are highly volatile slots and ones with minimum volatility, so the choice is genuinely vast.

Unibet Casino

Casino Unibet

Overall, there are more than a thousand slots and twenty table games like Roulette, Blackjack, and other classical casino activities — Craps, Baccarat, Mega Ball. What makes Unibet table games more exciting is a wide range of betting limits. For instance, you can place a bet of $0,01 to make a roulette spin, and your maximum bet can reach $5,000, which allows you to apply various strategies like Martingale.

There are also several video poker titles, but they are not anyhow special and there are not many of them; instead, you can join Unibet Poker, available for instant play, or with an app or downloadable software. Poker cash games are available 24/7 and you can choose between different variants, from Classical Holdem to more niche versions where you can choose a suitable table with high, medium, or low stakes depending on your level. There are also regular Sit and Go and multi-table tournaments.

Unibet Live Casino

Like many other online casinos, Unibet live casino features many Blackjack tables. The entire library consists of the following games:

  • Thirty-three Roulette games;
  • One hundred and twenty-three Blackjack variants;
  • Twelve Game Shows: Mega Ball, Dream Catcher, Crazy Time, and others;
  • Forty-one Baccarat games;
  • Seven Live Poker rooms.

At the moment, live dealer games are not available in the USA, even at the New Jersey Division that offers casino gambling online and features standard online casino products.

Live Casino Unibet

Live dealers

Customer Service

If you have any issues or require information, you can use the following options:

  • Help Center: Unibet provides customers with a comprehensive FAQ in the Help Center section. It describes all relevant information about payments, accounts, poker, sports betting, casino, and other essential questions.
  • Unibet community: a players forum where all members can share their experience and help each other;
  • Live Chat, available 24/7 in several languages;
  • Phone;
  • Email.

When preparing the Unibet review, we have checked various customer support methods and researched the Unibet customer service feedback from the other clients. Overall, the agents perform professionally and are willing to help with any issues.

Bonuses Unibet

Unibet’s bonuses and promotions vary depending on the website version you join. For instance, the British version of the sportsbook is generous enough to provide the newly-registered members with three different welcome promos: for sports bettors, casino players, and poker enthusiasts. These bonuses are applied automatically, while you might need to use certain promo codes to activate a welcome offer at the other Unibet platforms, for instance, the New Jersey division.

Overall, Unibet is not the leader in terms of special offers and promotions; the number of bonuses is pretty limited in comparison to some other popular bookmakers and casinos. Still, you can enjoy the following options as a new or a regular Unibet customer:

Bonus typeBonus conditions
Unibet Sportsbook bonus for new playersCreate your first deposit and get a 200% match of up to £50 of free bets for sports betting.
Casino Welcome BonusCreate your first deposit of at least £10 and receive a 200% welcome bonus of up to £200 for all kinds of casino entertainment and 200 free spins for slots.
Combo BoosterIf you add more than three picks in your bet slip, and they all win, your payouts will be increased up to 50%.
No deposit Bonus for US CustomersUsing a promo code FREEBONUS, you can get $10 in free bets.
Welcome Bonus for US CustomersWith a BONUSMATCH Unibet bonus code, you will get a 100% match to your first deposit up to $750.

Deposit and withdrawal

Unibet’s banking options depend on the country, and the most popular of them are the following:

  • Visa/Mastercard/Maestro cards;
  • Wire Bank Transfer;
  • Trustly;
  • Neteller;
  • Skrill.

The minimum deposit varies from $10 to $15, depending on the payment option. There are various currencies Unibet accepts; among them are American dollars, Australian dollars, Euro, British Pounds, and more. Unfortunately, there are no cryptocurrency deposit and withdrawal options, so you must confirm your identity and verify your Unibet account before making any transactions.

Support Unibet

Information on all payment methods is available in the Help Center

Unibet special betting options

Besides standard bet types, you can wager in a more complicated way to have a more exciting experience and have a chance to earn more significant payouts. Among the unique betting options, you will find the following offers:

  • Accumulator: an opportunity to combine several betting picks into one wager with enhanced odds;
  • Odds Boost: increased payouts on the certain accumulator, chosen by a bookmaker;
  • Cash Out and Partial Cash-Out: if you place a wager and it seems that your pick was wrong, you can request a refund or a partial refund of this stake;
  • Match Center: 24/7 access to match statistics and live games tracker.

Mobile apps

There are several Unibet apps: for sports betting, poker, and a casino and the Unibet mobile version of the desktop site. We provide you with specifications for the sports betting app available in AppStore and Google Play.

The apps entirely copy the services you can find at the sports betting desktop site, so they completely replace the full version. All special betting options, markets, live streams, statistics, and bonuses remain the same. There are no specific bonuses for using an app, but you can claim the ones available at the main version. The app allows you to contact customer support, initiate a cashing out process, and add single and multiple bets to your bet slip during pre-match or in-play wagering.

Mobile app platformSpecifications

ios logo

  • Size: 58.2 MB
  • Version: 5.31.2
  • Languages: English, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Lithuanian, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Spanish, Swedish
  • Compatibility: iOS 13.0+
  • Where can I download: App store

android logo

  • Size: 17.5 MB
  • Version: 6.5.0
  • Languages: English, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Lithuanian, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Spanish, Swedish
  • Compatibility: Android 5.0+
  • Where can I download: Google Play

Our verdict

Unibet sports betting and online casino platform is, first of all, a stable big-revenue company that showed its trustworthiness and reliability. As a sportsbook licensed by top-tier gambling commissions, it is a reliable place, and members can feel protected by sending their personal information and making payments.

If we consider the sports betting services, Unibet sportsbook offers a bigger than average selection of markets but still remains pretty mediocre in terms of odds. Professional bettors might find it worth shopping the line to find valuable offers, as the relatively high betting limits — up to several thousand for the most significant events combined with lucrative odds or excellent promos might make a decent payout in the end. The primary betting audience is American football and soccer enthusiasts, but it is still possible to find attractive wagers for the other European and American leagues. Besides, Unibet is definitely a choice of exploring niche sports betting or having a diverse casino experience.

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