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Ladbrokes Review

Published on February 03, 2019 Last updated on April 09, 2022
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Online Since:
United Kingdom Gambling Commission
Worcestershire, UK
Ladbrokes Coral Group
Minimum Deposit:
Withdrawal Speed:
1-3 days
Ratings Breakdown
Customer Service
User Interface
Payment Methods

Ladbrokes is one of the most famous gambling brands with a rich history and a vast entertainment offer available in their brick-and-mortar betting shops all over Great Britain and the fully-equipped website with sports, casino games, poker, lotto, and betting Exchange. Our Ladbrokes review is dedicated to its online operations and will cover the details on their sports betting markets and odds, casino and poker rooms activities, bonuses and promotions, customer support performance, and our overall opinion of how good is Ladbrokes in 2021.

Overall Info

Ladbrokes, also known as Ladbrokes Coral, is one of the largest British bookmakers and online casinos offering various types of gambling activities: from sports betting on more than sixty disciplines to bingo, lotteries, and slots. It has a big customer pool that is limited to four countries, though: you can register at Ladbrokes only if you reside in Gibraltar, Jersey, the United Kingdom, and the Republic of Ireland. You can also visit Ladbrokes.com. Au version is owned by a separate Ladbrokes Australia division.

Ladbrokes History

Ladbrokes is the oldest brand in the gambling industry: its history starts from 1886 when they performed as commission agents in Warwickshire. Until World War II, they specialized in horse racing betting. They focused on the British elite, but the war consequences and the new law having legalized the gambling business forced the new owners of Ladbrokes to change their business model and open their first public betting shop. Soon they expanded their operations all over Great Britain and came to the Spanish market, too.

The company conglomerated with the other famous brands; at varying times, they acquired Vernons Football Pools, Hilton, and Coral Group. In 2017, GVC Holdings purchased Ladbrokes Coral; at the moment, Entain (new GVC’s brand name) is Ladbrokes’ parent company.

Ladbrokes review

Ladbrokes official site

Bookmaker License

Ladbrokes is regulated by two top-tier gambling commissions, so the customers can be confident in the payments’ security and overall safety of the company. Ladbrokes is licensed by the following authorities:

  • UK Gambling Commission: account number 54743;
  • Gibraltar Gambling Commissioner.

Both licensing organs have strict terms for the companies who want to obtain a license and organize regular audits to control the licensed gaming websites and make sure they operate according to the fair gambling policies and manage to keep the services on the high level. Besides, both authorities negotiate with the betting sites’ customers directly as mediators in case of any complicated issues.

Ladbrokes Registration

To join Ladbrokes, you must complete five simple steps. Firstly, you must press the Join Us button in the top right corner of the main page. You will see a short form requesting you to select your residence country, indicate your email address, and create a username and a password. The next step will require indicating your full name as per passport and your date of birth; finally, you will need to enter your address and mobile number. After you press the Create My Account button, your account will be automatically registered.

Ladbrokes Registration

Registration panel

Ladbrokes might request to send your documents, verifying your identity and payment option. To finish the verification process, you must upload the requested documents using a safe link.

Ladbrokes Sportsbook Review

Aimed at British bettors, Ladbrokes sportsbook still covers almost sixty sports popular worldwide and offers mainstream markets and matches along with niche disciplines you will not find at any random sportsbook.

Bet line:Like most bookmakers, the Ladbrokes betting section has the most extended line for Soccer, Basketball, Tennis, Ice Hockey, but you can also bet on Chess, Canoeing, Taekwondo, Shooting, Diving, or Pool.

Among the covered non-sporting events are TV Shows, Politics, and Specials, for instance, the Sports Person of The Year or Oscar Award winners. The quality of the action line is superior as Ladbrokes uses its own sources to create the betting offer: they do not apply any third-party software or copy the lines from the other top bookies.

The sportsbook is very easy to use: when you choose a sports discipline from the list, you see all events available within this sport: current in-play markets, the upcoming matches, and games scheduled for the nearest future.

Pre Match Line

Ladbrokes pre-match line is always full of events, from mainstream to very niche sports. The best-covered sports are Soccer and Basketball, with up to two hundred markets offered for big events. You can find the following bet types in a single match:

  • Bet Builder;
  • Get A Price (special markets, requested by users);
  • Team Goals;
  • Halves;
  • Goals;
  • Scores;
  • Goalscorers.

Some games may include Asian Handicaps at very lucrative prices.

The eSports are not represented widely: you can wager on many top Counter-Strike: GO tournaments and also come across some Dota2, League of Legends, Valorant, and Call Of Duty games, but the number of markets rarely exceeds one or two.

ladbokes betting line

Bet line

The Horse Racing section includes long-distance horse races and traditional events in Great Britain and Ireland, France, the USA, India, South Africa, etc. The racebook is one of the strongest Ladbrokes’ sides and involves live streams of many competitions, featured markets, extra place betting, and promotions like ‘predict three first places and get £100 in cash”. You can also opt for Virtual Horse betting. UK races contain information about betting tips from the leading magazines like Daily Mail, Telegraph, etc., and most of the events have brief knowledge about possible winners; the past races are accompanied with a short verdict that may give a clue for your next wagers.

Besides traditional wagering against bookmakers, Ladbrokes features the 5-a side Fantasy Game: you can select five players to be in your virtual team from the Premier League, Spanish La Liga, and other major Soccer divisions and create six formations. The top fantasy team managers will appear in leaderboards and win cash prizes.

Live Betting

Ladbrokes’ live betting section does not offer anything extraordinary and involves standard betting options for most events; most games do not have Fast Bet options. You can watch the matches via a live streaming service, but if there is none for a particular game, you can use graphical animation and various statistics instead, which is convenient enough to replace live broadcasts.

The number of markets varies from thirty to a hundred, depending on the event. For instance, a table tennis match’s line may look like this:

  • Match Betting;
  • Match Handicap;
  • Total Points;
  • Match Correct Score;
  • Game-Winning Margin;
  • Game Correct Score.
Ladbrokes live

Live betting

Ladbrokes Odds

Ladbrokes is not superior in terms of odds. You can find attractive prices in the Horse Racing section, especially with the Best Odds Guaranteed offer, but the other sports come with a margin significantly exceeding the average measures.

Margin:For instance, the Soccer margin varies from 5% to 10%, average tennis margin is 7,2%-7,3%. You can find more lucrative offers in the NBA lines, with a margin of 5% or sometimes less.

Ladbrokes Casino Review

Ladbrokes casino activities are not limited by slots, table games, and live dealer games but also include Bingo, Lottery, and Poker. The most traditional casino activities are located under the Gaming tab: here, you will find slot games, roulettes, and card games powered by the top software providers like Playtech, Netent, Pragmatic Play, BluePrint, Red Tiger, and more. Separate sections are dedicated to Live Dealer Casino and Game Shows.

The casino is available via desktop and mobile app or mobile website and does not require any downloadable software.


The slots library contains about four hundred titles; although you might expect a bigger collection from such an established online casino, it still offers a wide choice of various gaming options, including classical games, progressive jackpots, and modern video slots. Among them are the exclusive slots, available only for the Ladbrokes users. Unfortunately, there is no convenient games search: you can not find slots by titles, sort them by provider name, or at least organize them in alphabetical order. Still, you can use the selections offered by Ladbrokes:

  • Top Slots: four selected titles, Big Banker Slot, Rainbow Riches, 777 Strike, 9 Loaded Pots;
  • New Games: at the moment of writing this review, there are such new added games as Arthur and Round Table, Fruit Party 2, Chili Heat Megaways, Ninja Panda Jackpot, and several more;
  • Exclusive Slots: Rainbow Rewards, Money Multiplier, Ice Phoenix, Dragons Rising;
  • Daily Drops: Mustang Gold, and more;
  • Megaways: Dragon’s Luck, 88 Fortunes, Jack Megaways, Gonzo’s Quest, and more, overall about thirty titles;
  • Jackpot Games: Rhino Blitz, Riddle of the Sphinx, War of Gods, Purple Hot, etc.
ladbrokes Casino

Casino games

The table games library is surprisingly small and limited by no more than twenty games. However, it involves several exclusive Roulette and Blackjack titles, but the overall selection is still very modest compared to the other large gambling platforms. You can find the following options:

  • Roulette: Ladbrokes Roulette Pro, European Football Roulette, Quantum Roulette, 1000 Diamond Bet Roulette, and more; there are no familiar classical titles, so this selection will be suitable for gamblers looking for diversity;
  • Blackjack: Ladbrokes Blackjack Pro, Premium Blackjack, All Bets Blackjack, Blackjack Surrender, etc.

Besides, there are a couple of other games like Baccarat.

Live Casino

Ladbrokes Live casino section combines the most familiar activities with live dealers: roulettes, card games, and game shows. The number of games is also smaller than was expected, but the library also has exclusive tables. The section consists of the following titles:

  • Game Shows: Monopoly Live, Adventures Beyond Wonderland, Crazy Time, The Money Drop Live, Spin A Win;
  • Exclusive Tables: Ladbrokes Roulette, VIP Blackjack 1-7;
  • Live Slots: Buffalo Blitz Live Slots, God of Storms;
  • Live Roulette: Ladbrokes Roulette, Mega Fire Blaze, Lightning Roulette, Summer Roulette, Quantum Roulette, Instant Roulette;
  • Live Baccarat: Lightning, Prestige, and Grand Baccarat;
  • Miscellaneous Games: Three Card Brag, Lightning Dice, Deluxe Sic Bo, Craps Live, All Bets Blackjack, Hi-Lo Club, a couple of Video Poker titles, like Carribean Stud.
Ladbrokes com live casino

Live dealers

Besides, you can choose from various Bingo Rooms open 24/7: Deal or No Deal Bingo, Fab Grab, The Garden, The Living Room, Friends Bingo, to name just a few of the available themes. The entrance fees vary from $0,03 to $0,13; there are rooms for ninety, eighty, seventy-five, and thirty ball Bingo versions.

Poker Room

Being a pioneer in most types of gambling activities, Ladbrokes did not become an exception in terms of digital Poker: it was one of the first sites to launch a poker room. Before 2010, Ladbrokes organized their no-limit Texas Hold ’em tournament called Poker Million, which became the first and the largest shootout poker competition. Although there are no more live tournaments organized or sponsored by Ladbrokes, they offer a wide range of various events in their online poker room.

Number of tournaments:The schedule usually consists of twenty or more Texas Hold ’em, Omaha, Seven Card Stud, Seven Card Stud Hi-Lo, or Omaha Hi-Lo No Limit or Pot limit events. The buy-ins vary from $1 to $100.

Cash games are also available: you can select from Texas Hold ’em, Five or Seven Card Stud, Omaha, Omaha Hi-Lo, Five Card Draw, and Razz. The tables vary from the ones for beginner players, with $0.01/$0.02 blinds, middle stake tables, or the ones for more professional players with $50 or $100 big blinds in the Fixed Limit or No-Limit tables.

Ladbrokes poker app

Poker games

To access any Ladbrokes poker activities, you must download free software available on the main page of the Poker section.

Ladbrokes Betting Exchange Review

The betting exchange offers fifteen sports and non-sporting disciplines; among them are Horse Racing, Soccer, Tennis, American Football, Politics, and more. The number of markets depends on the event, but the selection is usually better than average; for instance, a Soccer match may involve Match Odds, Goal Markets, Correct Score, Asian Handicaps, and Half Markets.

Ladbrokes Betting Exchange cooperates with Betdaq, the second-largest online betting exchange, which guarantees normal liquidity of markets and the possibility of lucrative deals. The exchange fee is 5%, which is a standard exchange commission, but there is a discount policy for regular customers. You can check actual statistics for any event and find regular promotions for exchange bettors. Being conglomerated with Betdaq, Ladbrokes allows customers to use Betdaq trading software, available free of charge on their sports betting and exchange website.

The strongest points of the Exchange are Soccer (primarily English leagues) and Horse Racing. The races are covered thoroughly and involve most British and Irish races, with Win and Place markets available for deals; all races can be viewed via a high-quality live streaming service.

Ladbrokes exchange

Sports betting exchange

Customer Service

Ladbrokes Help Center is located under the Help and Contact tab. It features a large collection of articles on account issues, deposits, and withdrawals, sports betting rules, verification, technical issues, and more. The help center does contain not only many comprehensive explanations on various topics but also includes short video instructions.

To speak with the customer support agents, you can choose one of the following methods:

  • Facebook Private Message, available 24/7; the questions are responded to within five minutes;
  • Twitter Private Message; the agents respond 24/7 within five minutes;
  • Live Chat at the Ladbrokes website; online 24/7, immediate responses;
  • Email; the email requests are processed 24/7, the response takes up to thirty minutes;
  • Phone support: there are different phone numbers for Sports and Games inquiries; the phone agents are available 24/7.

We checked various independent review services and found Ladbrokes representatives’ replies to complaints related to the customer experience and suggested alternative solutions; it makes us think Ladbrokes cares about its reputation and tries to retain its customer base.

Ladbrokes Bonuses

It was unsurprising to find a nice range of various bonuses and promotions: welcome offers for sports and casinos, special bonuses for poker players, cash prizes, odds boosts, and more. In the table below, we will enlist the regular bonuses, but if you visit the Ladbrokes Promotions page, you can find various seasonal promos. For instance, there is an August Giveaway in the selected Bingo Rooms, where you can win a part of a 125,000 prize pool or a £1 Free Bet given to all customers to celebrate the Premier League season start. Sports betting bonuses selection is smaller than the one offered for casino, poker, or bingo games but still has a range of lucrative proposals with comparatively fair wagering requirements.

Bonus typeBonus conditions
Sports Welcome BonusCreate a Ladbrokes account, and make your first bets of at least £5 at odds from 1/ 2. You will receive a welcome bonus of four Free Bets of £5 each. You must use the free bets within seven days from the moment you receive them. Payment method restrictions apply, mind Terms and Conditions.
Sports PredictionsMake predictions about the correct score in three selected games, and receive a £5 free bet for three correct predictions, or a £1 free bet for a single right pick. The offer is usually related to major Soccer events like the Premier League.
Ladbrokes The GridLoyalty program card applicable in offline betting shops and online. Your activity brings reward points to the Grid card; you can exchange them for free bets, cash prizes, or discounts in cafes, cinemas, sports matches, and more.
Casino Welcome BonusCreate a Ladbrokes account, and make your first deposit of any amount. Make a first casino bet of at least £10, and you will receive a £50 cash bonus for the qualifying casino games.The wagering requirements are forty times.
Instant SpinsSpin a Fortune Wheel during a promotional period; you will instantly receive one of the prizes: free cash or free spins.
Roulette Mystery Bonus RoundsPlay Live Roulette with instant cash prizes and win a part of the $125 prize pool.
All Bets Blackjack PromotionWin extra cash prizes playing All Bets Blackjack: the prizes are given to players with three 7’s combinations of same or different suits.
Poker Welcome BonusMake a first deposit of at least £20 and receive six $5 tickets to the Spins tournaments.
Poker Freeroll TournamentLadbrokes hosts a daily freeroll tournament with a $1,200 prize pool.

Deposit and Withdrawal

Being a sports betting and casino platform focusing on a limited number of jurisdictions, Ladbrokes does not offer a wide range of banking methods, so you can choose from the following options:

  • Visa Debit/Maestro/Mastercard cards; the minimum deposit is £5;
  • PayPal; the minimum deposit is £10;
  • PaySafeCard: the minimum deposit is £5;
  • Neteller: the minimum deposit is £10, the method is not available for the UK citizens;
  • Fast Bank Transfer: the minimum deposit is £10, the method is not available for the UK citizens;
  • Grid Card: a prepaid Ladbrokes card you can obtain in an offline betting shop; the minimum deposit is £5.

To withdraw funds, you must use the same method you opted for when you topped up your account. The minimum withdrawal amount for all options is £5, but you can withdraw from £0,01 if you use a Grid card.

The payout time varies depending on a banking system; the standard processing time is the following for different options:

  • Visa Debit/Maestro/Mastercard cards: up to three working days;
  • PayPal: up to eight hours;
  • PaySafeCard: up to eight hours;
  • Neteller: up to eight hours;
  • Fast Bank Transfer: up to four working days;
  • Grid Card: instant payouts.

Special Betting Options

Ladbrokes offer more than a standard betting experience, so you can opt for many extended services and special extras. Such options make life easy for regular punters or guarantee more diverse or profitable gambling.

  • Best Odds Guaranteed: the option available for Greyhound and Horse Racing markets. It allows you to wager at Starting Prices and receive a bigger payout at greater odds if they are available later;
  • Odds Boost: Ladbrokes regularly provides enhanced prices for the selected markets;
  • Bet Builder: a betting option that allows you to create multiple bets from different events within one match. For instance, you can wager on Villarreal v Granada match combining Both Teams To Score, Total Goals, Total Corners, Cards, Handicaps, Red and Yellow cards, and more;
  • Cash Out: an option allowing you to take back your stake before the event finishes. The cash out is available for a limited number of markets; you will see a Cash-Out sign if the bet is qualifying for this service;
  • Acca Insurance: if an accumulator bet loses, Ladbrokes still provides you with a consolation prize of a £1 free bet;
  • News and Blog: a collection of articles dedicated to betting tips and sports news from Ladbrokes experts;
  • The Grid: a section where a customer can check their betting history, read betting news, and monitor sports statistics;
  • GetAPrice: an offer allowing customers to propose the markets and request special prices; to offer a price, you must tweet it with the #Getaprice hashtag.

Mobile Apps

Ladbrokes features native mobile apps for iOS and Android. They are available for direct download in App Store and Google Play, and there are six separate apps for each gambling activity: Sports Betting, Casino, Live Dealer Casino, Grid, Betting Exchange, and Poker. A Ladbrokes app allows you to create an account, claim all bonuses and make payments. We found it pretty convenient that you can opt for a particular service instead of getting a heavy app involving all possible activities or an app with a limited selection of games and sports markets. An interesting fact: Ladbrokes became the first gambling site to release a sport betting app. The table below shows specifications for the Sports apps; you can check the other ones in Apple and Google stores.

Mobile app platformSpecifications

ios icon

  • Size: 80,8 MB
  • Version: 7.6
  • Languages: English
  • Compatibility: iOS 10.3+
  • Where can I download: App store

android icon

  • Size: 15 MB
  • Version: 6.5.0
  • Languages: English
  • Compatibility: Android 5.0+
  • Where can I download: Google Play

Our Verdict

Ladbrokes seems to be a gambling provider you can trust: it is a licensed company with a long history, owned by a famous sports betting and casino brand. Although our research revealed issues with withdrawals or payout processing time, we still see that Ladbrokes cares about its customers and does its best to solve the problems that may arise.

Speaking about the services, Ladbrokes has a decent sports betting platform with one of the most extensive coverages in terms of the disciplines variety. However, its high betting margin, relatively modest offer of casino entertainment, and a range of controversial reviews from the customers do not allow us to rate Ladbrokes as one of the most profitable gambling platforms. Their betting exchange, though, is attractive enough to recommend it, but you must remember that all services of Ladbrokes are available for a small number of regions.

Is Ladbrokes legal in the USA?

Ladbrokes does not offer their services for US players; you can not wager on sports or play casino if you reside in the United States. Ladbrokes does not hold any licenses for legal operations in the USA and does not have any plans about entering the US gambling market. Your account will be blocked if Ladbrokes determines your residence address in the USA.

Does Ladbrokes have a license?

Ladbrokes is licensed with two prestigious gambling authorities: the United Kingdom Gambling Commission and the Gibraltar Gambling Commissioner. All licenses are valid at the moment; you can check them at the official websites of both commissions by entering Ladbrokes' name in the search field of the Register sections.

How to withdraw funds from a Ladbrokes account?

You can choose from several withdrawal options, but you must note that withdrawals are made via the same methods you used for depositing funds. It is possible to withdraw via debit cards (for the UK) and credit or debit cards (for the other countries), e-wallets (PayPal, Neteller), prepaid cards, or Fast Bank Transfer.

Does Ladbrokes offer a registration bonus?

You can choose from the three bonuses Ladbrokes offers to the new users: for sports betting, casino games, and Poker. The sports bonus is provided after you place your first bet from £5. Your welcome bonus will be four £5 free bets that you will have to use within seven days after you receive them. A first casino bet of at least £10 will bring a £50 bonus in the form of free cash; the bonus can be used for qualifying online slots and table games.

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