In recent developments, Brazilian football star Neymar finds himself entangled in legal troubles due to his involvement in misleading advertising for the Blaze betting platform. Allegedly, Neymar has been an ambassador for the brand since 2022, as claimed by the campaign’s initiator, Willian Singer.
The case, filed in the Rio de Janeiro court, also includes complaints from other players who contend that the online bookmaker caused them financial harm. The lawyer and case initiator argue that Neymar should have been aware of the issues associated with the platform. Singer further asserts that the football star may be held accountable for offenses related to promoting deceptive advertising, as outlined in Article 67 of the Consumer Protection Code.
Last year, Blaze, the online bookmaker, faced multiple accusations of match-fixing. Following a court decision in São Paulo, the National Telecommunications Agency (Anatel) demanded the platform’s blockade.
The legal proceedings underscore the challenges faced by celebrities endorsing products and services, emphasizing the importance of due diligence and awareness of potential repercussions. Neymar’s case serves as a cautionary tale regarding the responsibility that comes with being a brand ambassador, especially in industries subject to strict regulations.
