The CEO of DraftKings, Jason Robins, has reportedly expressed keen interest in the launch of the new bookmaker, ESPN Bet. He indicated that he isn’t concerned about the emergence of this strong new player in the market, suggesting that it might actually benefit the entire industry.
Jason Robins conveyed that they had encountered various waves of competition in the past, witnessing aggressive and at times irrational behavior from competitors. However, he noted a change in the current scenario, expressing his belief that ESPN Bet was pursuing a long-term strategy, not simply aiming to make a sudden impact and disappear. Robins believed that this approach would bring new innovations, talents, and customers to the market.
He also noted that despite ESPN Bet’s strong start—setting a record for downloads in its first week—this wouldn’t alter DraftKings’ strategy.
Regarding ESPN Bet, Robins indicated that it was considered a serious player, and they were closely monitoring its progress. Nevertheless, he mentioned that they hadn’t observed anything compelling enough to necessitate a change in their strategy and approach.
According to him, DraftKings continues to produce the best product in the bookmaking industry.
In the third quarter of this year, DraftKings emerged as the leader in the U.S. bookmaking market in terms of market share.